Made in America: From Levi’s to Barbie to Google
October 24, 2011 by admin
Filed under GOOGLE PRODUCT
Made in America: From Levi’s to Barbie to Google
It’s still a part of the American dream: come up with a useful and fun invention or product, bring it to market and make a fortune selling it, and even end up changing the world in ways large and small. In this colorful, fact-filled book, author and lover-of-all-things-American Nick Freeth chronicles the 210 products that have become a common part of everyday life, but have still made their unique mark on the world. The “Stuff of American Life” ranges from the accidental invention of the world’s
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t
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A book entitled “Made in America”…But printed and bound in China!?,
C’mon, this has to be a sick joke, really. A beautifully written book encompassing all of the great American products, manufacturing prowess, and ingenuity over the past 120+ years…and yet…page 2 tells it all: PRINTED AND BOUND IN CHINA. Absolutely unacceptable.
But, well, at least all of the products listed *IN* the book are American made, right? WRONG. I’ll give Nick Freeth a free pass on Levis 501′s (the last US factory closed down in 2003), PEZ dispensers (at least the candies themselves are US made), and Converse “All Stars” (made in the USA until 2001), but the iPod, the Ralph Lauren Oxford shirt, and Nike Air Jordans (among numerous others)..?
iPods have NEVER been American made–they’ve been Chinese manufactured since day one; Ralph Lauren produces ALL of its shirts in third world countries throughout Asia–even the shirt this book uses for their own photo says clearly on the tag “MADE IN HONG KONG,”; and NO Nike shoes, much less the “Air Jordans”, are produced anywhere even near the United States of America, lest you discount the Pacific ocean, etc., etc.
In other words, this book should be re-titled “Invented in America…Made Somewhere Else.”
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|not true,
most items listed in this book may have started in the US but are now only made in other country’s. for someone trying to find things made in america, this book is no help. it is a sham
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|“Made in America”, printed and bound in India,
Is there something wrong with that information on the cover page? A book about all the great things that were “MADE” in America… and the ingenuity and “American Spirit” behind it (the book is a little bit of an advertisement for American invention), and then it’s outsourced? WHAT? Bad, bad message, Fall River Press.
The information overall is good, but I have one major complaint. For nearly EVERY item, the author describes it as “The birth of” “The birth of” “the birth of”…. “It was born” “and it was born.” Over and over and over. It gets kind of nauseating after a while.
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|Good for beginners,
If you’re brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don’t already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.
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|“Remarkable” book,
I’m stealing one of the often used words in the book to define the book itself – remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn’t require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.
Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons – who doesn’t enjoy a chuckle every few pages?
Absolute bang for your buck and once you pick up the book, you will finish it!
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|Great mainstream book about new marketing,
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It’s aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change – indeed, have already started to change in disconcerting ways – and who don’t know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) “ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”
“Inbound marketing” is clearly – and explicitly – inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it’s also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they’re doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It’s full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It’s well written, and there are cartoons too.
Inbound marketing – get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They’ll love you for it.
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